This part of the website will contain theoretical design research works by Twan Verdonck. Topics will include design, branding, internet, web 2.0, open source, business models and more. More texts will be published here soon. If you are interested you can interview Twan, commission him to write a text or invite him for a seminar too. Just send him an email.

Consumer Driven Businesses.

Today’s consumers are empowered by the internet and increased connectivity. They have become more brand sceptical. They are also better able to create many products and services for themselves if they want. Some Web 2.0 and Open Source businesses have successfully managed to integrate these consumers into their business strategies and activities. They seem to be more successful and faster growing than traditional businesses.The "Consumer Driven Businesses" design research project was done by Twan Verdonck, for his MA study Design and Branding Strategy at Brunel University West-London. The key research question was: What are the viable business models and key strategies for the future, based on consumer integration, Web 2.0 and other Open Source approaches?

The "Consumer Driven Businesses" thesis** is available upon request (9 MB). Send an email to

Download the "Consumer Driven Businesses" video** here.

** Please feel free to publish part or all of these materials. As long as you properly name, credit and link to the source, it's okay.